The Guide
Plain-language strategy for small business.
No fluff, no guru jargon. Just the tactics and data you need to run your business today.
Is Your AI Search Visibility Actually Helping Your Business Grow?
What to measure, what to question, and how to tell whether your AI search strategy is actually working.
Why I Call AEO the Icing on the Cake
Why AEO isn't a replacement for SEO or your existing marketing efforts, but rather an extension of them.
Before You Write Another Blog Post, Here's Why Your Existing Content May Be More Valuable for AI Search
New research suggests that keeping your existing content relevant and up to date may be just as important as publishing something new for your AI search visibility.
How Google's AI Summaries Can Shape a Client's First Impression of Your Business
Google's AI generated answers are reshaping how potential clients find you online. Here's how to check what AI search is saying about your business and how to make sure it stays accurate.
Thinking About Giving Up on LinkedIn Because It Isn't Generating Leads?
Why a clear, consistent LinkedIn presence still matters for client trust and AI visibility.
Is Blogging Back?
What Businesses Should Focus on Before Publishing More Content.