About

Jenna Stenderup, founder of SPOKE Strategies

Fifteen years of getting claims past reviewers.

I spent more than a decade in pharmaceutical and regulated marketing, where every public sentence had to survive legal review. That taught a discipline that felt like a constraint at the time: be specific, cite the source, never overstate, structure everything.

It turns out that's exactly what AI search rewards. I didn't change careers. The market moved to where I already was.

Before SPOKE, I worked as a freelance SEO content writer under my own name, helping businesses publish content that search engines could find and readers wanted to read. Today, as the founder of SPOKE Strategies, I apply that same discipline to a bigger question: making sure founders, consultants, and service firms are discoverable, understood, and trusted by AI search tools like ChatGPT, Perplexity, and Google's AI summaries, not just traditional search.